A website that gets people out on the tour.
City Running Tours had no website. We built them one where visitors can find the tours and book them online, and connected it to Viator, GetYourGuide and Tripadvisor so customers can find them there too.
Where they started
City Running Tours had no website. Anyone wanting to find out about the tours, or join one, had nowhere to go to see what was on offer.
For a business built around visitors, that gap matters. People look for things to do before they arrive, and they book the ones that are easy to find and easy to sort out.
What we did
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Built the website from scratch
A clean, professional site that gives City Running Tours a proper home online for the first time.
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Made the tours easy to find
Visitors can see what the tours are and what to expect without digging around or asking.
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Added online booking
Visitors can book a tour on the website, so there's no waiting on a reply to get a place.
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Connected Viator, GetYourGuide and Tripadvisor
Plenty of visitors search on the big travel platforms before they ever find a business's own website. We connected all three, so customers can find the tours there too.
Why it worked
When someone is deciding what to do with their time, the easy option wins. A website that shows the tours clearly and lets people book there and then turns interest into a booking.
With the website and the travel platforms working together, City Running Tours can be found whether someone searches Google or browses Viator, GetYourGuide or Tripadvisor. They went from no website to tours that can be found and booked online, any time of day.
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